Founded in 1940 by Dick and Mac McDonald, McDonald's is the world's largest chain of Fast Food restaurants serving
nearly 54 million customers daily. McDonalds primarily sells hamburgers, cheeseburgers, chicken products,
French fries, breakfast items, soft drinks, milkshakes and desserts. More
recently, it also offers salads, wraps and fruit. In most markets, McDonald's
offers salads and
vegetarian items, wraps and other localised fare. This local
deviation from the standard menu is a characteristic for which the chain is
particularly known, and one which is employed either to
abide by regional food taboos or to make available foods
with which the regional market is more familiar.
Many McDonalds restaurants have included a playground for
children and advertising geared toward children.
McDonald's has for decades maintained an extensive
advertising campaign. In addition to the usual media
(television, radio, and newspaper), the company makes significant use of
billboards and signage, sponsors sporting events from ranging from Little
League to the Olympic Games, and makes coolers of orange drink with their logo
available for local events of all kinds. Nonetheless, television has always played
a central role in the company's advertising strategy.
I like going in McDonald’s, and you do you like ? If no, why?